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RISING PRICES CREATE MERCHANDISING OPPORTUNITIES FOR RETAILERS
Recent checkoff-funded research on how food prices are impacting consumers' purchasing decisions revealed that consumers are eating out less and cooking at home more (69 percent), meaning consumers are looking to the meat case for their beef purchases. The survey of 1,053 adults shows promising news for retailers who offer beef in bulk:
· DO-IT-YOURSELF CUTTING - To save money on their at home meals, nearly a third of shoppers are buying larger cuts of beef and slicing it themselves into steaks or roasts.
· STOCK UP TO SAVE - Nearly 75 percent of consumers are making more bulk purchases to save money.
The Beef Checkoff Program has a menu of merchandising programs that address consumer shopping strategies such as Slice 'n Save and Bargain Beef Bundles. If you are interested in hearing more about these programs or the findings of the economics and food prices study, contact your beef checkoff Marketing Manager to arrange a webinar. Learn more on how to stimulate beef sales for price conscious shoppers. |
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New Dietary Guidelines Tool Suggests Protein for a Healthful Plate
On June 1, the U.S. Department of Agriculture (USDA) and the Department of Health and Human Services (HHS) revealed MyPlate, the visual aid to replace the Food Guide Pyramid and illustrate how to build a healthy plate using protein-rich foods. Your shoppers want, demand and deserve choice when it comes to planning their meals. The 29 cuts of beef that meet government guidelines for lean give them that choice while also serving as an essential building block to a nutrient-dense, well-balanced diet. Because 67 percent of all beef muscle cuts sold at retail are lean, many consumers are already choosing lean cuts for themselves and their families. With tools on www.BeefRetail.org, you can help play a key role on the front lines with consumers by helping your shoppers incorporate this tool into their lifestyles and build healthier diets with beef. Learn more |
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CUT SPOTLIGHT: Beef Loin T-Bone Steak
Did you know that one of American's favorite steak cuts for the grill, the Beef Loin T-Bone Steak also meets USDA standards for lean? A three-ounce serving has just 172 calories and 3 grams of saturated fat. Make sure your meat case is stocked this tender cut this summer to target your shoppers seeking nutritious protein for the grill. T-bones are also popular year-round, in fact 17.7 million pounds were sold in the U.S. in the first quarter of this year. Learn more |
